Kennst du by the Land, wo die Zitronen blühn? Do you know the land where the lemon trees bloom, the question of the famous verse by Goethe, referring to Italy, is emblematic of the design concept of the Italian Pavilion Expo2015, based on the combination of culture/arts that has made us famous in the world, combined with new relevance: culture/technology, for the man on Earth. The outstanding volume of the palace is organized around a central open space, so that the contents of the exhibition are the center, the heart of the pavilion, around which all other functions such as gems, buds: a head suspended in which content, images, plantings are intertwined in a triumph of communication. Along the ramp and on the roof, the theme of green is an integral part of the narrative and multimedia cultural and iconographic apparatus described above.
